Start somewhere / 03
Bring the symptom.
You do not need to diagnose the problem before making contact. Choose the description that feels closest and start there.
Talk to Calder if
The decision is expensive to get wrong.
Positioning, pricing, market entry, growth strategy, revenue leaks or the decisions behind how the business goes to market.
Strategic advisoryStart ↗
Talk to Luster if
The market is not moving.
Growth targets, brand health, customer acquisition, analytics, content, media, SEO or a marketing program that needs a commercial view.
MarketingStart ↗
Talk to Kilter if
The workaround has become the business.
Manual work, messy data, disconnected systems, software that does not fit, or a website that needs to do more than sit there.
Software and websitesStart ↗
If it is all three↺
Still not sure? That is useful information.
When a problem refuses to sit neatly inside one category, start with Calder. The first job is to name the dilemma and work out what kind of response it actually needs.
Start with Calder